No 10 Embraces Digital PR May 5, 2008
Posted by paulprdixon in : PR in the UK, PRandom , add a commentBritish Prime Minister Gordon Brown took a hammering in the UK local elections last Thursday. Not only was it the Labour Party’s worst performance in over 40 years, the eccentric Conservative Party candidate and former editor of The Spectator, Boris Johnston, was victorious in his campaign to be elected as London Mayor.
‘The multitudes have spoken,’ proclaimed the former Etonian in his victory speech. And from within Brown’s inner-circle, a Labour cabinet member said: ‘We have been given an almighty yellow card with bright red lights flashing at the edges.’ A bit of a strange quotable-quote that one. Perhaps the cabinet member (on the tail-end of an election all-nighter) was supposed to say that Brown better sort the mess out before the UK electorate reaches for the red card.
But even if Labour does get the red card in the next general election, one cannot say it’s because Downing Street hasn’t been playing its PR card effectively. (more…)